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A RT I C L E
No one needs to be convinced that appropriate presentation and promotion underpin sales in the XXI century. Thanks to computer-generated visualizations,
real estate investors have gained the possibility to comprehensively present their office buildings even at the construction stage.
Long before photography
Even at the concept stage, architects designing an office facility show the building to the investor from every perspective. Gone are hand-made drawings
or mock-ups, virtual images are now the basis for a project’s approval. They also form a foundation for presentations of the future building to potential te-
nants and users. Before the photographer takes the first picture of the delivered building, the promotional machine based exactly on its visualizations kicks
into gear. Advanced computer animations, multimedia and 3D property displays make it possible to create many forms to effectively showcase the pro-
perty’s best features. In this context, the once popular elaborate mock-ups standing in architectural offices are slowly turning into museum-like attractions.
To show the non-existing
It is hard to imagine a
landing page of a modern office building, where you can’t see the properties or they are depicted in the form of hand-made images.
Virtual image galleries often include visualizations of an office building in its future location even before the foundations are laid in reality. Graphic designers
prepare not only visualizations of the building’s body, but also its immediate surroundings and the interior. The website for the Q22 office building under con-
struction in the centre of Warsaw features a gallery, which shows the modern facility in this very form. Indeed, visualizations are the foundation of the entire
website which presents the building not only to future tenants, but also to city residents who can watch the building grow floor by floor in reality each day.
From a mock-up to 3D
visualization
Virtual buildings in the
real estate market
Effective presentation is currently a factor that generates interest in an architectural facility. That’s why we
should not be indifferent to the possibilities that modern technologies and computer graphics offer here
Domaniewska Office HUB, Polski Holding Nieruchomości S.A.
Realization of photographs and the visualisation/Realizacja zdjęć i wizualizacji: SkyConcept.
